DISQUS

Gaylene Ravenscroft · 1 year ago

I totally agree with you. This is where PR can really take ownership as it's all about messaging and engaging with an audience. It's interesting how there is the overlap between PR and Advertising and the fight for online. If we're not proactive and start providing measureable results, then we will start losing this space.
Alan Parker · 1 year ago

There's a company here in Australia called Viocorp that is doing a lot of work in this space, and doing it well. I agree that this represents a huge opportunity for PR folk, as we have the ability to better shape messages than some of our advertising cousins. But, ultimately, it's like anything in this space - you have to be in it to win it!